Search engine optimisation finds it's context within a well thought out and planned internet marketing and promotions strategy and is a fundamental aspect of creating an effective web site.
If you want to achieve top search engine rankings to obtain new business and leads, Internet Marketing and Search Engine Optimisation must be integral to your online promotion strategy.
When you consider that approximately 50% of website traffic originates from search engines, you must have an ongoing Online Marketing and Search Engine Positioning Strategy to attract these motivated and qualified visitors to your website.
Internet marketing and Search engine optimisation is essential for all websites that sell, promote or inform. What is the purpose of having a website if no one can find your site? To be found you must have an effective Internet marketing and search engine optimisation strategy.
The basis of any site optimisation or Internet marketing campaign is good quality, informative text and quality keywords that have been researched, and that you know your customers use. Your market will be find your site because of the quality of its content. Search engines will reward you with high rankings and visibility on that basis.
Online marketing and Search Engine Optimisation is no longer a task for web designers. It is now a specialised role for those who can understand and implement the principles of online marketing and how people search for the information they want.
To rank highly, your content must be correctly optimised to the needs of your market if it is to be found by the major search engines. Ideally optimisation should be undertaken during the planning and research phase of your web site.
Effective Internet marketing, search engine optimisation and keyword positioning will ensure your market can easily find your site, using search phrase combinations that best describe your company and its products or services.
Hyperlink will work with you to develop an Internet marketing and search engine optimisation strategy to help you achieve the best possible results from your web site.