Website Audit and Analysis

Have you ever wondered why your web site is not performing the way you would like?

Most websites fail to deliver the results their owners want. As soon as you realise that your site is not delivering results, you must take action immediately. The longer you leave it the more your site will cost you in lost opportunities and profitability. A website audit and analysis will empower you with the information you need to improve your website's performance.

Why do websites fail?

There are a number of reason why websites fail, but ultimately it will come down to just two factors:

• A lack of promotion, resulting in not enough people coming to your site.
• A lack of engagement, meaning that visitors to your site feel alienated and can't make a connection with you and want to leave.

If you think your website is failing, it is very easy to start thinking they are a complete waste of time and want to give up. But the fact is, a web site presents a fantastic opportunity for your business. A web site that is first promoted and then engages your visitor will be an amazing success (except of course if you are trying to sell something for which there is absolutely no market!).

The beauty about a website is that anything that is done can just as easily be undone! This means that if your website is not performing, it can be changed so it does.This is precisely where a website audit and analysis will provide you with the insights you need to make the right changes.

A successful web site is simply about getting sufficient numbers of the right people to your site and then engaging them so that they either purchase or take further action.

How do you create a successful website?

With our website audit and analysis we can give you lots of help about how to promote your website and how to engage the visitors that arrive at your site, but what will work for one site will not necessarily work for another. This is because every business is different with a different target audience. There are also other factors such as what industry you are in, your competition, and the products and services you offer. But here are some of the common areas that can really improve results:

• Online promotion:
  • Online directories (such as Yellow Pages and the UBD), email marketing, search engine submission and search engine optimisation. banner advertising, viral marketing, blogs
• Offline promotion:
  • Word of mouth, viral marketing, ensuring your web details are on all printed material, postal marketing
• Engagement:
  • Focussing on the needs of the visitor, creating a one-to-one relationship, building trust and credibility, ensuring there is a unobstructed sales/fulfillment path, ensuring your site is professionally designed using a standard format and is well designed.

What will a website audit do for you?

A website audit and analysis will tell you what is holding your web site back from delivering the results you want. Our website audit will provide you an action plan to remedy those elements.

A website audit will involve:

Technical analysis: We will analyse your site from a technical perspective to see if there are any technical faults that is preventing your web site from performing.

Content analysis: Content of often the last thing that is thought about during the site's development. During our analysis we will examine how well your site engages visitors to your site. Is your content compelling enough to take action? Also, is there a call to action?

Business strategy review: At this stage we will discuss your business objectives and their alignment with your web site.

Promotions review: This review will focus its attention on the promotions you are currently actively engaged in and the type you should be doing according to your industry type.

Action plan: The action plan will summarise the things that you can immediately work on to start changing the performance of your web site. This plan will prioritise the action points, so you will know the most important things to work on first.

So, just because your website has given up on you, don't you give up on your website. Unless you are trying to sell a product that nobody actually wants, your website can be turned around from being a poor performer to a high performer within your business. A website audit and analysis will provide you with a sound basis to make the right changes.

To order a website audit

A website audit and analysis will cost you NZ$997 +GST ($297 if you attend one of our seminars).

We guarantee that if you don't get a significant improvement in results we will give you your money back. If we cannot provide you with some significant area in which you can improve your web site then we will not charge you. It is as simple as that. What do you have to lose?